General Mills, one of the most deceptive food companies in the world and a processed food giant that funds efforts to block GMO labeling transparency, is reportedly purchasing Annie’s for $820 million. [1]Annie’s, based in Berkeley, California, is a well-known organic food brand that has long been favored by organic consumers. General Mills, on the other hand, works hand in hand with the Grocery Manufacturers of America, a GMO food industry front group that engages in criminal money laundering operations to make sure consumers remain ignorant about the toxic GMOs hidden in the foods they buy. As with all such deals, the question becomes one of which company will influence the other the most. Will General Mills take over Annie’s and exploit the brand while cheapening its ingredients and loading up Annie’s products with hidden GMOs? Or will General Mills respect the Annie’s brand and use it as a way to shift its business practices into more ethical foods that avoid GMOs and other toxic ingredients?Most observers would say General Mills, like nearly all mega-corporations, will prioritize profits over ethics. After all, General Mills is the same company that launched “TOTAL Pomegranate Blueberry” cereal which contained neither pomegranates nor blueberries. This is a company that appears to have no motivation to be honest with consumers.
This post was published at Natural News on Monday, September 15, 2014.
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