Memo to journalists at Fortune: If you want to run an ‘Aha!’-type item based on a new report or study, at least read the whole document – and report all its main findings. Because apparently no one involved in its coverage of the latest Cars.com index of American-made cars and light trucks followed this rule, its readers were denied crucial facts and context.
Here’s how Fortune led off the post in question: ‘The phrase ‘made in America’ has always pulled at the hearts and wallets of loyal, red-blooded consumers, and never more so than in the automotive space. But according to research released Monday, the car company that qualifies as most American is….the Toyota Camry.’
And in case you have any doubts about the main point Fortune wanted to make, here’s what the magazine concluded after spotlighting two more ‘surprises’ about declining domestic content in vehicles sold in the U. S. market: ‘Globalization is here.’ If you think this it’s coincidental that this observation came on the heels of a knock-down drag-out fight in Congress on trade policy, I’ve got some turnip truck tickets to sell you.
This post was published at Wall Street Examiner by Alan Tonelson ‘ June 30, 2015.