Media mind-control: case study: Arnold Schwarzenegger

‘Break down an event into fine enough particles, and you begin to see new things. You see the event is staged, of course, but you also find new key players, and they’re sometimes the ones you least expect to have an influence. When I say ‘influence’, I mean mind control, projected out like a great wave, rumbling over the populace, taking them to media heaven.’ (The Underground, Jon Rappoport)
This article is an example of what you can do when you watch a single television broadcast over and over, a dozen times, and analyze the effects blow by blow.
Over the years, I’ve written a great deal about media manipulation and television mind-control. (For example, see here and here.)
I thought I’d go back in my files and reprint my piece on a specific and egregious case of media brainwashing:
The Arnold Schwarzenegger announcement of his campaign for the governorship of California. That announcement took place (8/6/03) on The Tonight Show with Jay Leno.
I had watched the episode live, and I knew it was a piece of sheer propaganda, but I had no idea how cleverly integrated it was, until I obtained a tape of the broadcast from NBC and viewed it many times, stopping and starting, copying the dialogue word for word, and analyzing Leno’s key role and the role of his extraordinary studio audience.
First of all, the show had been hyped in advance, to the hilt, as the moment when Arnold would announce whether he was going to run in the recall election against California Governor Gray Davis.
Public anticipation was sky-high. No one seemed concerned that NBC was turning over its news division, for one night, to its entertainment division.
This was precisely the subject of the best movie ever made about television, Paddy Chayefsky’s Network. That fact didn’t register with the national media, either.
Of vital importance: If Arnold decided to run, he wouldn’t be announcing it during some second-rate press conference at the Beverly Wilshire Hotel, after a brief introduction from the always-boring LA Mayor Richard Riordan. No, Arnold would obtain a rocket boost from Jay Leno.
Keep in mind that talk shows warm up and prep their audiences to act and respond with amphetamine-like enthusiasm. And then, during the show itself, that audience transmits its glow and howling racket to the wider television audience, thereby exploding an artificially enhanced event across the landscape.

This post was published at Jon Rappoport on June 2, 2015.